The Sovereign Ethical Lifestyle Filter.
Your personal, private and adaptive AI,
delivering your web, your way.
Start a conversation about anything. SELF is ready to learn about you, your preferences and your life. As you engage with and teach SELF about yourself and those around you, the more useful SELF becomes.
Add your preferences manually or tell SELF about yourself, your life and your preferences through conversation. SELF is eager to learn anything from likes, dislikes, and future plans to personality traits, habits and the names of your significant others. SELF will remember and store everything in your private and secure memory bank, and you can update what's remembered via the preferences screen or during conversations with SELF. Remember to check out our Frequently Asked Questions!
Note: SELF is currently in Beta so various features are still being tested and improved. For instance, user profile, login methods and integrations are 'greyed out' in the menu currently (when you're logged in). These features will go live soon. Also - you can tell SELF to call you whatever name you like, but SELF is always called SELF in the current version (in future versions you will be able to give a name your SELF).
Ask SELF to provide you with personally tailored recommendations based on your own preference data - travel destinations, restaurants, activities, daily practices, clothing, music, books, movies etc. Everything SELF knows about you and what makes you tick is used to make recommendations that align with who you are.
Do you want to try something new that you have never tried before? Ask SELF to only suggest activities that are not already part of your stored preferences.
During this early Beta, SELF can't set reminders or access your other apps. These features and more are coming soon. For now, focus on teaching your SELF about you and explore its initial set of functionalities.
Use SELF as a personalised and private search platform without the adverts or usual bias that happens online.
Quickly find whatever you are looking for, ask SELF to summarise the content of a webpage, or request a concise review summary of a product or a service.
SELF is a new category of technology. It's more than an AI, and more than a search engine. Spend some time teaching SELF about your life, what you enjoy and what you dislike, and discover what SELF can help you with in terms of information, suggestions and content. Perhaps make a comparison with other tools you use and see the difference for yourself.
Use SELF as a personal advisor that knows your preferences and lifestyle.
SELF can provide you with guidance, direction and support, help you find personalised solutions for a problem, be a brainstorming partner that remembers what you come up with together (e.g. shopping list/gifts/ideas/bucket list etc.), or assist you to plan out your day, week or month.
Make it personal, professional or both.
Short version:
SELF is different ultimately because, unlike the majority of the tech landscape, you are in control of your data and how it's used.
- If you use SELF to search for information, it doesn't return content to you that's biased by who has sponsored the key words you've used, unlike the most famous search engines. In contrast, SELF tailors results around what you want to see rather than what the platform has been paid to deliver to you.
- If you use SELF as an AI assistant, it doesn't feed your personal information into a Large Language Model that's out of your sight and control. In contrast, SELF ensures your information remains yours and any touch points to the web are fully anonymised so your privacy remains intact.
- If you use SELF as a memory bank, it doesn't aggregate your private data and package it up to sell to the highest bidder, like other platforms. In contrast, with SELF, you are the only person who controls your information, and if you choose for it to be used then it's your decision, nobody else's.
- If you tell SELF your preferences, it doesn't hide them from you so you can't access or edit them. In contrast, you have direct access and editing control of what your SELF knows about you.
Longer version:
Modern technology tends to sacrifice privacy and user sovereignty in order to monetise user data and control information flow. The data is sold to third parties that use it to promote addictive behaviour, increase consumption, and maintain filter bubbles, which ultimately leads to decreased well-being among users.
SELF (the Sovereign Ethical Lifestyle Filter) is a personal and adaptive AI that streamlines your digital activities, saves you time and enhances productivity. SELF upholds the integrity of your data while fostering transformation and ensuring commercial responsibility and scalability.
Our six commitments at SELF are:
1. To make decisions that are in accordance with human rights.
2. To not cause or enable harm whilst upholding those rights.
3. To enable people to have control and ownership of their own data, and decide how it is used.
4. To be fully transparent in our practices so that people understand how we operate.
5. To uphold regulation and legislation in whatever territories we operate.
6. To not sacrifice any of our responsibilities in pursuing commercial gain.
This approach is unusual in the current technology landscape, however, we believe that the operating systems of the future will evolve in two main directions; either towards more centralised control, or towards decentralised, democratic, user-control.
Humanity is at a crossroads and everyone has a choice:
Should we continue to use centralised systems and contribute to the progression of ‘Big Tech’s’ ambition for power and dominance, where humans are data batteries and our rights are subjective?
Or should we choose operating systems that empower individuals to have ownership and control over their digital experiences and their data?
This will increasingly become a consequential choice as the capabilities of AI evolve and the data that platforms and their partners collect on us increases exponentially. You can read about why this matters in our manifesto.
To learn how to use SELF, check out the User Guide here. This will take you through all the steps to get started and make the most of SELF’s features.
During this beta phase there are a number of issues you may face. These are to be expected. Common issues include:
Issue: I didn't receive a verification code via email when signing up
Potential Resolution: As this is about your mail protection configuration, try adding info@self.app to your address book and/or mark as a 'safe sender'. If that doesn't work, or you don't want to change your mail protection configuration, please use a different email address.
Issue: SELF doesn't generate hyperlinks I can click on
Potential Resolution: Sometimes SELF doesn't realise you want a link, so try asking SELF specifically to send a link - for example, include "send me a web link" or similar, in your message.
Issue: SELF forgets information or gets confused
Potential Resolution: This is part of the beta improvement process so there's nothing to do here other than be patient with your SELF and perhaps message SELF in a different way.
Issue: I can't reset my password / my account isn't recognised
Potential Resolution: Almost always this is because you didn't enter your verification code when signing up.
If none of the above issues match yours, or the potential resolutions don't seem to work, please open a support ticket in the support channel in Discord: https://discord.gg/selfcommunity
We are offering the opportunity for you to earn $SELF tokens for every new person who signs up to SELF or upgrades their account. You can read about how our referral program works here and select it from the menu when logged into the platform.
You can read more about SELF and the sister project ENTIRETY in our documentation. Visit our Docs Portal to find comprehensive details about the project’s purpose and long term vision. Click here to view SELF’s roadmap.
You get logged out of SELF regularly for your own security. This helps reduce the risk of unauthorised access to your personal information
SELF filters web content by using advanced algorithms and user-defined preferences to tailor the digital experience. It prioritises content that aligns with your interests and needs while ensuring that your privacy and security are maintained. This personalised approach helps in delivering relevant and meaningful content to you.
$SELF will launch in early 2025. For more details on the token click here, or for the roadmap click here.
Ethics TV is a video podcast discussing ethics in a digital world presented by SELF's Founder and CEO, Jonathan MacDonald. Ethics TV is available on Spotify, YouTube and Apple Podcasts here: https://watchethics.tv
You can be part of the SELF community through engaging on various platforms:
Discord: https://discord.gg/selfcommunity
Telegram: https://t.me/selfcommunitychat
X (Twitter): https://x.com/self_hq
LinkedIn: https://www.linkedin.com/company/entirety-self
Ethics TV: https://watchethics.tv
SELF is free to use up to a limit, then you can upgrade to a higher tier. There is a free 7-day trial for each tier to see if it suits you. Click here for further information.
SELF was founded by the globally renowned thought-leader on ethical tech; Jonathan MacDonald. He is joined by a highly skilled team of experts and entrepreneurs including Rob McCardle (CTO), Justine Butler (Head of Operations), Tevi Tuakli (Community Relationships), Vanessa Vastag (Creative Director), a global developer team, and a deeply experienced advisory board.
SELF is designed with sovereignty and privacy in mind, no user data is ever shared with third parties. Additionally, SELF employs advanced security protocols and encryption to safeguard your data.
There are many upgrades coming soon that will enable integration with various tools and applications. All with the ambition of making your life easier, saving time and energy.
You can provide feedback or suggestions via this survey.
SELF supports multiple languages - feel free to use your preferred one.
To pin a shortcut to the SELF platform (https://your.self.app) on your homescreen, please follow the instructions below:
Safari on iOS: https://support.apple.com/en-il/guide/iphone/iph42ab2f3a7/ios
Chrome on iOS: https://support.google.com/chrome/answer/9658361?hl=en&co=GENIE.Platform%3DiOS
Chrome on Android: https://support.google.com/chrome/answer/15085120?hl=en&co=GENIE.Platform%3DAndroid
SELF is a personal, adaptive filter and AI assistant that personalises your digital experiences on a secure, private platform, unlike traditional search engines that provide generic results. It focuses on delivering relevant content without ads or compromising your data while accessing the internet anonymously on your behalf.
SELF is a comprehensive platform that personalises and enhances your digital experiences while ensuring privacy and security, unlike ChatGPT, which is primarily a conversational AI model. SELF offers features like a search engine without adverts, a memory bank, and a personal shopper, focusing on user privacy and data sovereignty.